Transformative insights: the art of financial storytelling

The CFO role is increasingly complex. According to findings from the SAP Concur CFO Insights report, the organizational priorities that CFOs touch have changed substantially in just one year. The notion of CFOs as storytellers is not a new one. Their role has always been to communicate the health and performance trends of a business, helping other leaders determine what changes might need to be made – not couched in the technical language of finance, but in a way that everyone in the organisation can understand. During recent years, however, finance professionals have been working harder than ever to become true partners to the business, providing forecasts, KPIs and other metrics using data supplied by an increasing array of analytics tools. Check out this eBook to find out how the art of financial storytelling, and the technology behind it, can speed up leaders’ decision-making to fast-track the business toward long-term success.