The art of data storytelling for travel management

How Data Storytelling Transforms Travel Management

In today's fast-paced business environment, travel managers are shifting from focusing solely on daily logistics to embracing a broader, strategic perspective. As data storytelling becomes increasingly pivotal, 54% of travel managers report that their company's travel strategy is now assessed at the C-suite level. Meanwhile, 50% of organizations are attaching specific KPIs to their travel budgets¹ , underscoring the importance of leveraging data to tell compelling stories and drive impactful business outcomes.

The challenge? Transforming the endless stream of data—every booking, reimbursement, and itinerary—into compelling narratives that convey value and drive business outcomes like cost control, traveler wellbeing, sustainability, and growth.

That’s where our latest eBook, The art of data storytelling for travel management, comes in—showing you how to shape scattered data points into stories that inform strategy and inspire action.

Why Data Storytelling Matters for Modern Travel Programs:

• Learn how leading travel experts turn data into stories that resonate with stakeholders, influencing decisions at the highest level.
• Discover steps to build a reliable data foundation and use it to craft impactful narratives.
• Understand how to use these stories to drive action and strategy across your organization, moving from metrics to meaningful, measurable impact.

What Travel Managers Will Learn in This Data Storytelling eBook:

• Strategies for establishing data credibility and creating a unified picture across travel, expense, and payment.
• Techniques to define priorities and metrics that matter most to leadership.
• Tips for translating information into clear, impactful insights that inspire change and align with business goals.
• Methods to embed data stories into everyday processes, driving behavioural change and improving program maturity.

Data storytelling transforms raw information into influence. It connects insights to business goals, builds trust across departments, and shows leadership teams that travel is far more than a cost centre—it’s a performance lever.

This guide will give you the steps to get there – download it today to read more.

• ¹Source: 2025 Deloitte Corporate Travel Study